15 Lesser-Known Tips to Improve Brand Engagement - Personal Branding Blog - Stand Out In Your Career

15 Lesser-Known Tips to Improve Brand Engagement - Personal Branding Blog - Stand Out In Your Career The following answers are provided by members of  Young Entrepreneur Council (YEC), an invite-only organization comprised of the worlds most promising young entrepreneurs. In partnership with Citi, YEC recently launched  BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.   1. Give Them Something of Value   Millennials are pretty jaded by most company communications. Youre not going to convince them that your company is fun (even if it is) or that your branding is born of anything but a stuffy meeting. Give them something thats clearly of value to them for their participation. Deals, specials, and secret or early launches for your close customers are good options.    Adam Steele,  The Magistrate   2. Get Provocative With Art   If you want more interaction, be bolder in expressing what you stand for through creativity. Your business offers a gift to the world. Express what you offer artistically and people cannot help but respond. Art creates conversation. By expressing yourself this way, the people who are wrong for you will leave you alone, and the people who are right for you will fight to be seen by you.    Corey Blake,  Round Table Companies   3. Display Social Media on Office TVs   Wherever you have a physical location such as your office entrance or retail location, add a TV that displays your social media feed like Twitter and Instagram. The displays will  educate viewers on your brands social media handles and  encourage them to interact with you online. We use these social media displays in our office lobby and tradeshows.    Nanxi Liu,  Enplug   4. Answer Every Question   Were very active on Reddit and other online forums,  answering every question we find about our company, even the negative ones. After 1,000-plus messages during the last four years, we havent converted every critic, but weve made it clear who we are and what we stand for as a company. Its also been a great way to get clear, honest feedback from our users.    Neil Thanedar,  LabDoor   5. Contact Customers for No Reason But to Say Thanks   I find that engagement has gone up after we personally contact our customers to tell them thank you as well as share any new updates on features. They are pleasantly surprised that we are not trying to sell them on anything but just saying we appreciate them.    John Rampton,  Due   6. Get Your Readers Nodding Along   All content should make your readers nod their heads as they read along. If you can get them answering yes as they read, theyre more motivated to act on your call to action at the end. So ask pointed questions that speak to their needs, wants, desires and fears to get them on the same page with your content. This will keep them engaged and coming back for more of the same great information.    Nicole Munoz,  Start Ranking Now   7. Share Video Content   Every brand has a story: Share your brand’s personality through video content. This can be through Facebook Live, or other social media platforms and vlogs. Choose what makes the most sense to your brand, it could be how-to videos or answers to FAQs. Use the style that suits your brand to connect with your audience on a regular basis. Video is the most engaging way to leave a lasting impression.    Stanley Meytin,  True Film Production   8. Ask Questions Instead of the Routine Call-to-Action   A great way to engage readers is to ask for their opinion. Audiences love to share their thoughts, and it will get a vivid conversation going about your brand and content. One way to do this is to pose a question at the end of your article or blog, rather than including a pitch for your company. This is a soft ask that will still garner interest in your product, while also driving discussion.    Elle Kaplan,  LexION Capital   9. Co-Create with Your Audience   Involve your audiences in anything new youre creating, such as a new product or a new resource. Co-create with them or at least ask for their suggestions. This is a sure-fire way of keeping them engaged, as theyll think of your product/company as their own.    Pratham Mittal,  Outgrow   10. Think in Terms of People, Not Audience   When you write a personal letter to someone, what is your open rate going to be? Barring extenuating circumstances, 100%! So, more companies need to talk to individuals, and not to groups. We throw around terms like “audience” all the time, but it will do you a lot of good to think in terms of people, not in terms of segments.    Ismael Wrixen,  FE International   11. Go to Them Instead of Waiting for Them to Come to You   People are on social media and so are brands. Find your audience on social media and comment on their posts. Share their posts, congratulate them on their engagements, and laugh at their jokes. Everyone wants to feel noticed and appreciated. The more a brand notices a customer first, the more that customer feels recognized by the brand.    Renato Libric,  Bouxtie Inc   12. Give Away Free Knowledge   Content marketing has exploded in recent years due to the fact that customers now congregate around brands that have imparted invaluable knowledge they would have otherwise not known. To get people organically excited about your brand and actively engaging with it, drop some wisdom in the form of a blog post, video or uplifting social media update.    Firas Kittaneh,  Amerisleep   13. Solicit Feedback   Send out-of-the-blue emails to customers: What do you like/dislike about our product? or What suggestions do you have for us? You should actively ask them these questions; the alternative is waiting for them to get frustrated enough to reach out to you. Even if theyre generally satisfied, this will give them a positive impression of your customer service and will keep your brand top of mind.    Roger Lee,  Captain401   14. Add Personal Content   We like to do daily posts that are personal to our employees. You not only reach followers of the company, but you expand to your employees’ friends, making for a more relatable post. It also puts more of a personal touch on the company, rather than just being some faceless, nameless corporate entity.    Justin Lefkovitch,  Mirrored Media   15. Do Good Works   Creating partnerships with non-profit organizations can further your positive brand perception while also getting people to engage with you more often. Doing pro-bono work, giving customers and opportunity to participate in raising awareness for various causes and showcasing how our team is making a difference helps people to be educated on your mission. Doing good is  just good business.    Jennifer Mellon,  Trustify  

Stephanie Brodt and the Virtual Assistant Life [Podcast] - Career Pivot

Stephanie Brodt and the Virtual Assistant Life [Podcast] - Career Pivot Episode #137 â€" Marc Miller interviews Stephanie Brodt on becoming a virtual assistant. Description: Stephanie Brodt, owner of Stephanie Brodt Virtual Executive Services left the corporate world after 20-plus years working as an executive assistant to work as a virtual assistant online. Now, as an author and coach, she teaches others how to leave the office and use their very own specific skills while working from their home or even while they travel. Stephanie’s online course, titled, “Your 9 to 5 Exit Plan” is open for enrollment now through the end of July. For those who wish to learn more about how to work with this type of freedom and flexibility, you can go to her website at Stephaniebrodt.com. Stephanie is Marc’s virtual assistant and she’s launching a new course the same week this episode airs. Marc has no financial relationship with this course. He just wants to help Stephanie be successful with this new endeavor; as she has been a great virtual assistant to Marc for almost three years. Key Takeaways: [1:29] Marc welcomes you to Episode 137 of the Repurpose Your Career podcast. Career Pivot is the sponsor of this podcast; CareerPivot.com is one of the very few websites dedicated to those of us in the second half of life and our careers. Check out the blog and the other resources delivered to you, free of charge. [1:59] If you are enjoying this podcast, please share it with other like-minded souls. Subscribe on CareerPivot.com, iTunes, or any of the other apps that supply podcasts. Share it on social media or just tell your neighbors and colleagues. The more people Marc reaches, the more people he can help. [2:17] Marc has released five chapters of the next edition of Repurpose Your Career to the Repurpose Your Career review team. Sign up to be part of the review team at CareerPivot.com/RYCTeam. [2:34] You will receive new chapters as they become available. Marc is looking for honest feedback and would love to get an honest review on Amazon.com after the book is released. [2:46] Marc plans to release the book in late September and do both a virtual and a real book tour. He will be in Austin, the NYC Area, and D.C. in late September and in October. Marc would love to meet his readers and listeners. [3:02] Reach out to Marc at Podcasts@CareerPivot.com. [3:07] Next week, Marc will interview Mark Silverman of Amava.com. [3:12] Amava™’s mission statement is, “We want you to live a long, fulfilling life. We focus on social engagement because, according to research, it can be more important to wellness than genes, nutrition or fitness routines. It’s downright scary how dangerous it is to become isolated.” [3:32] Marc had planned on playing Mark’s interview this week but changed his mind. This week, Marc is interviewing Stephanie Brodt. Marc shares her biography. Listen to the most recent episode [4:43] Marc welcomes Stephanie to the Repurpose Your Career podcast. Stephanie is Marc’s virtual assistant (VA) and she is launching a new course on how to become a VA. Many Baby Boomers have never considered becoming a VA. [5:16] Stephanie has already talked to Marc’s online membership community, so Marc wanted to bring her onto the podcast, too, to explain what a VA does. Stephanie is not a Boomer but is near the upper end of Generation X. [5:59] Stephanie started out of college as a receptionist for the Columbus Symphony Orchestra. [6:010] Her bachelor’s degree is in business management, but she always worked in the office as an executive assistant, administrative assistant, project manager, and general manager, all basically in positions where she assisted other people to be successful. Stephanie liked being behind the scenes, managing the details of projects. [6:36] Stephanie loves that work and has done it for 20-plus years for different organizations, mainly at institutions of higher education. [6:51] Today, Stephanie works virtually, from her home office or while traveling with her husband. She works as a VA, which has slowly gone into coaching other people how to take their office skills and use them virtually instead of at a physical location. She started by coaching her friends who were interested in working virtually. [7:31] Stephanie still keeps a few clients on hand that she works for as a VA, mixed in with the coaching. Now on to the podcast… Download Link | iTunes|Stitcher Radio|Google Podcast| Podbean | TuneIn | Overcast [7:44] A virtual assistant assists in whatever that business is doing, just as in an office â€" help your boss manage calendars, send out newsletters, help them with correspondence and customers. You may help them with data, bookkeeping, or accounting. Whatever you can do to assist them, you can do virtually, online. [8:22] Small business owners and medium-sized business owners may need help and not have a full-time employee to help them. A virtual assistant could do website management or blog editing. They could edit books. It could be anything that a company needs. [9:04] Stephanie edits Marc’s blogs, sends emails, puts together Marc’s podcast, and sometimes talks to Marc’s clients. Marc put a request on LinkedIn that he was looking for a VA and Stephanie responded to it. When they first connected, Stephanie was living in Indiana. Now, she lives in Florida, where she and her husband moved to “semi-retire.” [10:01] Marc and Stephanie have never met in person. That is how things are with most of her clients. Stephanie has had clients in Spain, the UK, Australia, and one in Colorado, U.S. Stephanie and Marc do video conferences online. [10:44] It was a slow process for Stephanie to go from the workplace to the virtual workplace. The more she did her job, the better she knew it. The older she got, the more freedom she wanted to have. She wanted to schedule her own time off. [11:22] When Stephanie was brought into her final corporate job, the company had no administrative staff and she was asked to create one. Stephanie brought on three assistants and taught them how to run an administrative team. As they became better, Stephanie was eventually told that the team could work without her and she was let go. [11:58] Stephanie was sad that the position was gone, but in the back of her mind, she didn’t want to return to an office where she had to beg for her time off. She didn’t enjoy the commute or the timeclock. So, she started looking for ways not to go back to an office. They had given her a severance amount, so she had a little cushion. [12:57] Stephanie and her husband agreed that she could use up the cushion, and if she hadn’t figured out what to do after that, she would go back to an office. They cut back wherever they could and Stephanie started figuring it out. [13:17] Stephanie’s job was to spend 40 hours a week figuring out what she could do. What she figured out was that she could do what she had always done: the tasks she had always done in an office. She could quickly convert that to working online for clients all around the world and work when she wanted. [13:58] She could work at home or while they traveled in the car. She could hook up her phone as a hotspot and work in the car as they drove from Indiana to Florida. Her clients never noticed it. She didn’t have to ask anyone for anything. She could just do it. [14:21] The more Stephanie found out, the more she started doing it, the more passionate she became. People her age that have always known work in a physical location had no idea this work was available and how easy it is to step into it. [14:44] Stephanie became very adamant about telling people around her when they would ask about it, that they could use their computer at home the same way they use it in an office, with just a few tricks and connecting programs added. [15:07] When she saw people being suffocated by the time and place restrictions of work, she was passionate about helping them do the same things she was doing. Besides coaching people how to be VAs, she keeps a few clients that she really enjoys working for herself, Marc being one of them. [15:49] Stephanie eventually chose a specific niche for her VA work. At first, Stephanie worked for companies that were in areas she had already worked in. She recommends staying in familiar territory to start. Once, she picked up a client who was an author and a life coach. [16:27] This client was producing things for her clients that resonated with Stephanie. Stephanie was so interested, she would have assisted this client for free. That led her to see that she enjoys that type of work more. Working on her terms allowed her to discover and choose what she liked best. [17:10] Stephanie started to look toward people who were authors, speakers, and life coaches, to study their mentality and way of looking at life. She started looking only for that type of work. She might take on others that approached her or hire assistants to do the work for those clients. This started unexpectedly, from all the referrals she received. [18:06] To avoid disappointing the people who had sent her the referrals, Stephanie brought on assistants she managed and assured the quality of their work. Stephanie retains for herself the work for coaches, speakers, and authors. [18:33] Marc describes VA work to his clients like this: You work 80% of the time, you make 75% of what you used to make, and you get to fire clients you don’t like. [19:08] Stephanie wants to really live every day, not just weekends, vacations, or holidays. She goes to lunch with friends, and does the work in a morning, evening or the next day. She also only picks clients she enjoys working with, who click with her. [20:04] You set up your business in a way that you do get to choose. Don’t set up your business in a way that money is so tight you have to take every client, whether you work well together or not. [20:40] There are certain clients that are going to make you miserable but you get to make that choice. [20:53] Stephanie first thought that she would just do the work that she knew how to do and it would be very easy, and relaxing. She thought she wouldn’t have to work as hard. [21:12] Stephanie feels like she has put more energy into it than she thought she would but she’s passionate about what she does. The hours and the days seem to fly by. She’s not watching a clock. Her work blends easily with her life. [21:35] Stephanie sets limits to her work time. She has family time and she meets a friend every week for a long lunch. But she doesn’t forget her work at the end of the day She’s always thinking of what she can make better and what she can do next. She looks forward to the challenges every day. It’s much more than just a job; it’s a real part of her. [22:55] Stephanie talks about the online course she is launching. She found that a lot of people her age who have worked in an office for many years have a lot of fears and doubts about working at home or wherever they want to work. They don’t understand how that plays together. [23:30] Stephanie created a very simple course and teaches it the way she wishes someone had taught her, on how to take what you do right now and how to go find clients that want to hire you for those skills. [23:46] In her course, Stephanie walks you through how to write emails to prospective clients showing what you can do for them, how to follow up with those prospects, and how to create your profiles online so that someone looking for a VA or a project manager will see you and be drawn to you. [24:08] Stephanie teaches the very basic steps that get you from beginning to end as far as finding the clients and getting the money coming in. That’s a big fear if you’ve had 20 years in an office with good pay, benefits, and security. To walk away from all of that is a scary, scary thing. [24:35] If you have a job now, you can start working through this course on the side and bringing on a few clients. You will charge more per hour than you were paid in an office, keeping in mind that you have to pay for your insurance. When you have enough clients on the side, you can seamlessly walk over and go on your own. [25:06] This course teaches you how to do that. You don’t buy a lot of equipment, you don’t have to create a website, and you don’t have to put all this money into a business. To start, you just take what you know and you start telling other people about it and helping them out, and they pay you for it. It’s as easy as that. [25:31] Stephanie sells the course to do at your own pace when you want. Stephanie also does a private Facebook group for questions and answers in Live QAs with her. It’s a hand-holding process for how to get started until you’re ready to leave the office. [25:51] Marc refers back to Episode 14 with Taylor Pearson, the author of The End of Jobs: Money, Meaning and Freedom Without the 9-to-5. Taylor Pearson calls this process stair-stepping your way out. [26:21] You can do as Stephanie did, having a little cushion to support her at first, or you can build it up on the side until you are confident in going on your own full-time. Stephanie is confident that if you have used those skills in the corporate world for several years, you can use them successfully in your own online business. [26:43] Companies are craving people who have done the work, who know how to show up and hit deadlines. It’s hard to find that type of person. They need you. Stephanie wants to teach people how to get out there and do it. [27:05] Administrative assistant jobs in big corporations are going away but the work isn’t going away. To solopreneurs, independent contractors, and small service firms who don’t want to hire a full-time employee, this makes perfect sense. [27:34] Stephanie’s course is on the home page at StephanieBrodt.com. Sign up for the webinar on Insider Secrets. That will also lead to the course. You can reach out to Stephanie by phone or email on her website. [29:06] Virtual Assistants are a relatively new concept in the last 10 years or so. Marc tells how he uses Stephanie’s services. Because Marc gives deadlines to Stephanie, it forces him to get things on time to her. [30:17] Marc thanks Stephanie for being on the Repurpose Your Career podcast. [30:26] Marc hopes you enjoyed this episode. Being a virtual assistant is one of the ways you can gain freedom from the ‘nine-to-five grind.’ Stephanie enjoys both the job and the freedom it allows her to pursue her life dream. [30:41] The Career Pivot Membership Community continues to help the approximately 50 members who are participating in the Beta phase of this project to grow and thrive. The community has moved on to the next phase where community members who have experienced success share their successes and teach others. [30:57] This is a community where everyone is there to help everyone else out. Marc is recruiting members for the next cohort.[31:05] If you are interested in the endeavor and would like to be put on the waiting list, please go to CareerPivot.com/Community. When you sign up you’ll receive information about the community as it evolves. [31:19] Those who are in these initial cohorts set the direction. This is a paid membership community with group coaching and special content. More importantly, it’s a community where you can seek help. Please go to CareerPivot.com/Community to learn more.[31:41] Marc invites you to connect with him on LinkedIn.com/in/mrmiller. Just include in the connection request that you listen to this podcast. You can look for Career Pivot on Facebook, LinkedIn, or @CareerPivot on Twitter. [32:00] Please come back next week, when Marc will interview Mark Silverman of Amava.com [32:06] Marc thanks you for listening to the Repurpose Your Career podcast. [32:10] You will find the show notes for this episode at CareerPivot.com/episode-137. [32:18] Please hop over to CareerPivot.com and subscribe to get updates on this podcast and all the other happenings at Career Pivot. You can also subscribe to the podcast on iTunes, Stitcher, the Google Podcasts app, Podbean, the Overcast app, or the Spotify app. Marc Miller Like what you just read? Share it with your friends using the buttons above. Like What You Read? Get Career Pivot Insights! Check out the Repurpose Your Career Podcast Do You Need Help With ...

112 Beth Powell - Digital Marketing Club - Jane Jackson Career

112 Beth Powell - Digital Marketing Club - Jane Jackson Career Beth Powell is the founder of Digital Marketing Club â€" an SME digital marketing strategy development and coaching business and the author of Drive More Business: a five-step guide to digital marketing for auto dealers.She also runs a small online import business. Beth is an entrepreneur who created the first social media and digital marketing professional development programs in Australia 10 years ago which she has delivered to hundreds of marketers, non-marketers and business owners across the country, for the Australian Marketing Institute. Prior to launching her own business, Beth held executive marketing and communications roles in the government, not-for-for profit, and private sector. She holds a Masters degree in Digital Communication and Culture from the University of Sydney and a Cert IV in workplace training.We have a fun conversation in this podcast episode as Beth has had an incredible career journey from dreaming about becoming a dentist when she was very young to star ting her career as a nurse, transitioning into journalism and radio broadcasting, joining the not for profit sector and then becoming a Mum before working for the Lord Mayor of Sydney and then creating her highly successful Digital Marketing Club.  Beth has found her calling as an entrepreneur. Its been quite a ride!She tells us how Digital Marketing Club helps small and medium enterprises to grow by using effective digital marketing principles.Where to find Beth:Email:  info@bethpowell.com.auWebsite:  www.bethpowell.com.auTwitter: @bethiep

No Nonsense Resume Writing to Get You the Interview

No Nonsense Resume Writing to Get You the InterviewIf you're a student, looking for a job or a new employee seeking a job, you'll need to know the tricks of resume writing. A no nonsense resume will get you the first few interviews you get.Each year millions of people get their resumes reviewed and hundreds of them are sent to recruiters to interview with many different resume formats. Recruiters are used to getting a stack of applications from candidates who have a long way to go to impress them. Many job seekers don't consider the fact that the average length of an interview is around an hour or less. After a few of these interviews the recruiter starts to consider the application for a waste of time and sends it to the trash can.One of the first things a recruiter looks for on a long list of applications is something that really stands out in the resume. A resume that is a good example of a no nonsense resume may contain these three common elements: an employer's contact informati on, a summary of the work experience and a summary of qualifications. The employer's contact information should be clearly noted at the top of the page along with a list of organizations they may be associated with.'Work experience' is not a part of the lay person's vocabulary. Most employers don't require applicants to submit years of experience. This is because employers only want references to years of professional and personal experience and not the one-year internship most college students have. The easiest way to show that your experience is relevant is by including a summary of your work experience on the resume.'Qualifications' is another word that many people don't use correctly when applying for a job. Before writing your qualifications, make sure you understand what it is. The main purpose of your qualifications is to tell the employer what specific skills or traits you have and how you apply them. In your qualifications, be sure to mention any credentials that are releva nt to the position for which you are applying.It sounds like something that would be hard to spell but the jargon is actually laid out in layman's terms. Remember to include details such as: previous education, awards or achievements, licenses or certifications, certifications or qualifications, degrees, certificates or work experience in each entry.Another common error that many job seekers make is including gaps in work experience. In no more than two years of work experience, listing that you've never had a job, experience not related to your job search. You can use this advantage to show that you've always been working and have the interest in learning more about your new job.Any job seeker will find that there are no shortage of job openings. Because of this, it's important to create a resume that tells the employer about yourself. The trick is to use no nonsense resume writing.

Medical Resume Writing Services - Are They Needed?

Medical Resume Writing Services - Are They Needed?Today, medical resume writing services are among the most preferred ways to get an online job, especially in today's competitive job market. Today, it is not difficult to get online job, but it takes more effort to go through the first round of applications.To start with, it is good if you know what you want to work on and what types of jobs you are looking for. This is because the type of application you use will determine the type of job that comes in your mail.The ideal job is one that suits your personality. You should have good skills and potential in both the medical and non-medical fields. What better way to see if you have these qualities than to undergo a medical resume writing service?So, what exactly is a medical resume? A medical resume consists of a list of all the jobs that you are applying for, a personal statement about yourself, and a cover letter. A lot of employers look at your application to determine if you have t he potential to be hired.Before you search for a reputable medical resume writing service, you should take the time to create a good application for yourself. Research what other job hunters are using and how they are applying for the jobs they are looking for.There is a certain element that should be included in your personal statement as well. It may seem obvious, but this is important because employers prefer to hear from people who have a sense of reality.Most importantly, make sure that your medical resume writing services has appropriate credentials for the type of job you are applying for. Of course, in some cases, an employment history is not needed, but a background check would certainly be recommended. A reputable resume writing service will make sure you have the qualifications you need.

Top When Writing a Resume and Business Name Has Changed Choices

Top When Writing a Resume and Business Name Has Changed Choices when Writing a Resume and Business Name Has Changed Explained It is possible to include in the notes under the job that the business name changed or that the original business was acquired on a specific date. Making up a creative, unique small business name is difficult. Irrespective of why you've changed your name, it's necessary for you to determine how to cope with it on your resume. You still must include your name and contact information on top. The Basic Facts of when Writing a Resume and Business Name Has Changed Action verbs will also enable you to condense your statements down regarding the quantity of words you should use. Short and concise is an excellent rule to follow. Up in Arms About when Writing a Resume and Business Name Has Changed? It can function as an internet brochure for your services and may also help you advertise your services Do press releases in your regional newspapers or on the Web . People reviewing your resume want to understand that which you have accomplished. Therefore, if you're a company owner and you're finding it difficult writing a good resume that hirers or possible clients would fall in love with, then you're just on the most suitable page as the strategies and sample resume we are just about to share will help you reach your purpose of writing a good resume. You can opt to develop into a specialist, offering your resume writing services to a particular target audience. Choosing Good When Writing a Resume and Business Name Has Changed Getting creative with your resume can help make you standout. The art of resume writing has changed a good deal in the past twenty years. Someone over age 55 will frequently have a great deal of experience to offer you. Yes, there are tons of successful freelancers using business names rather than their own moniker. Whether you're a business proprietor, operations manager, or just a serial entrepreneur, if y ou're on the lookout for a job you are going to need a resume. Work with an expert career expert or pick a professional resume writer to acquire your resume into the hands of the perfect men and women. Whether you're a recent graduate, a mid-level manager, an executive with several years of experience, or only someone seeking to change career paths, there's a resume format that may really make you appear great to a hiring manager. You don't need to be concerned about having a resume writer who's unaware of the role which you are applying for. There are lots of resume templates on the internet that you may download free of charge. There's also a resume template you are able to download for free in the limit that will help you begin in making your curriculum vitae. Just be sure you submit your resume in PDF format so they can early click your links! To prepare a resume, there are lots of formats you may pick from and adopt. Make certain you read the work description carefull y. As an instance, if you have skills like business development and marketing from various jobs and are asking for a marketing position, it's important to give increased emphasis to marketing duties. Or, in the event that you left a job to look after a loved one or to relocate, a very brief explanation will suffice. You have to be convinced that you understand how to compose powerful and result-generating resumes. Up in Arms About when Writing a Resume and Business Name Has Changed? Within 6 months of the buy date, clients can request a complete refund at any moment. Offer guarantees In order to stick out from your competition, 1 marketing plan is to provide money-back guarantee in your resume writing service. Offer free bonuses To set your organization apart from the competition and entice your intended market, 1 method is to provide completely free bonuses to your services. Once your resume reaches an authentic human, you've approximately six seconds to create an impressi on. when Writing a Resume and Business Name Has Changed - Overview The certification gives you the ability to distinguish your experience from the competition. Join associations and be certified There are a range of resume writing associations offering certifications. Make certain that your resume is very clear and concise.

3 Ways To Get Discovered On LinkedIn The Thought Leadership Strategy - Work It Daily

3 Ways To Get Discovered On LinkedIn The Thought Leadership Strategy - Work It Daily So, just what is thought leadership in the context of a job search? Let’s start with a few sample definitions. RELATED: 7 Ways To Improve Your Failing LinkedIn Strategy The term “thought leadership” was first coined by Joel Kurtzman, then Editor-in-Chief of Booz Co’s Strategy Business Magazine. Wikipedia defines a thought leader as “an individual that is recognized as an authority in a specialized field whose expertise is sought and often rewarded.” Daniel Rasmus described thought leadership a little differently in his Fast Company.com article, The Golden Rules for Creating Thoughtful Thought Leadership, “Thought leadership should be an entry point to a relationship. It should help start a relationship where none exists, and it should enhance existing relationships.” Michael Brenner noted in his LinkedIn post, “What is Thought Leadership? Why You Need It. And Steps to Get it Right,” that “thought leadership is about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” Brenner raises a good point in that demonstrating thought leadership is ultimately about answering relevant questions. Which leads me to the reasons why thought leadership is worthy of a job seeker’s time â€" because demonstrating your expertise on key issues in your industry can help attract recruiters and hiring executives to your candidacy. Think about it this way. If your candidacy is the proverbial needle in a haystack, then to get the attention of recruiters and hiring executives you need to somehow clone yourself to make it easier for them to discover you. Thought leadership is the perfect solution. Done right, this strategy helps your target market to find you, to get to know you, and to validate your knowledge when compared to other candidates. That’s no small thing in a market in which there are three unemployed persons for every job opening and 250 applicants for every corporate job posting (for the full infographic see CareerEnlightenment.com). Okay, so maybe you understand why thought leadership is important for job seekers to consider. But why is it important to do so on LinkedIn? Well, if that’s the #1 place where recruiters and hiring executives are looking for candidates (and it is), then it makes sense to focus your initial thought leadership efforts on LinkedIn. Don’t limit yourself to this social media site, however; consider adding Twitter and other valuable sites such as Quora as your comfort level with thought leadership grows. Before we review the key ways to build thought leadership on LinkedIn, I’d like to reference some key points Brenner made in the article I referenced earlier. He suggests that thought leadership needs to focus on five key elements. His ideas deserve a full attribution in this quote “translated” to relate to job seekers: First, identify the questions that recruiters and hiring executives are asking themselves about prospective candidates. Identify as many as you can and prioritize them. Second, strategize ways to answer those questions across multiple formats and channels in a way that adds value to your audience. Start with the most important questions and work your way down the list. All you have to do is have the right content to answer the basic questions. You have to “give to get” so share your expertise generously. Make your content interesting to rise above the boring and overly promotional content that is bombarding your audience. Educate your audience while entertaining them in the process. Tell stories. Use examples. Invite recruiters and hiring executives to participate in your content. Interview customers and other key stakeholders or curate content from other sources while adding your own perspective. Once you’ve laid the groundwork in this way, it’s time to consider how best to share your thought leadership content on LinkedIn. There are three ways I recommend job seekers should consider: LinkedIn Status Updates Use the status updates feature found on your LinkedIn home page to share thought leadership content. Ask relevant questions. Solicit information and opinions. Promote blog posts and articles written by others while commenting with your own unique perspective. Remember, if you use Twitter, you can link that account to LinkedIn so your status updates are pushed to both social media sites at the same time. Otherwise you can publicize your status update to the entire LinkedIn membership or just your network. I recommend choosing the whole LinkedIn membership if possible because your exposure will be magnified significantly. LinkedIn Groups First, join as many groups related to your career brand as you can. Stay active in the best groups and contribute to the discussions started by others. Begin launching your own discussions and/or share resources and ideas. This thought leadership strategy is similar to the status update strategy except it’s more focused â€" only the members of each group will see your discussion posts. Since recruiters sometimes “troll” these groups for candidates, this strategy will help you to stand out from the crowd. LinkedIn Profile You already know that a brand-focused, key word-driven profile is critical for social networking success, right? To showcase your thought leadership in your profile you’ll need to do a few extra things: Embed several key words relevant to your thought leadership in your profile headline. Use your summary to showcase the impact your thought leadership has had on your current/past employers. Be specific and use quantifiable facts. Add your thought leadership topic areas to the skills list you have embedded in your summary and each position. If you blog or author articles or guest posts for online sites/publications, list those in your profile and include links to each one. If you use key word-rich titles for your posts and articles you will automatically be adding more key words to your profile. If you’re reluctant to blog or want to and don’t know how to start, consider guest blogging an effective way to get your feet wet. Learn how guest blogging can bolster your career brand and extend your thought leadership reach. Thought leadership is a powerful self-marketing strategy for those who use it wisely. Not only can thought leadership help you to get discovered by recruiters and companies â€" it can also help recession-proof your career long-term and sustain your income. As ThoughtLeadershipLab says, “Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas, turn ideas into reality, and know and show how to replicate their success.” This post was originally published at an earlier date. Related Posts QA Quick Tip: Include Keywords In Your LinkedIn Headline Your Essential LinkedIn Guide: Harness The Awesomeness LinkedIn Cheat Sheet: 5 Tips For A Professional Profile About the author A 15-time, award-winning resume writer, Cheryl Lynch Simpson serves mid-career to senior executives as a credentialed resume writer (ACRW), LinkedIn strategist (COPNS), and Get Clear, Get Found, Get Hired (G3) coach. Like her advice? Check out her website, ExecutiveResumeRescue.com for a complimentary copy of her popular Polish Your Profile LinkedIn presentation, or follow her on Twitter!   Disclosure: This post is sponsored by a CAREEREALISM-approved expert. You can learn more about expert posts here. Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!